FRESHMEN15
BRANDING, GRAPHIC DESIGN & APPAREL DESIGN


Introduction
Freshmen15 is a popular food blog on Instagram, which targets primarily college students. Freshmen15 has received coverage in The New York Times, Teen Vogue, and Elle UK.

My Role
Over summer 2016, I was hired by the Freshmen15, LLC to take on the project of branding the company and shaping its identity. Through research, conception, development, execution, and editing, I worked with the Freshmen15 team to develop their ideal logo design. I also helped design some other graphic imagery for the company, such as the Freshmen15 Fast Facts Sheet, a stat sheet which the team uses when communicating with clients. In spring of 2017, I assisted the team again with a set of t-shirt designs they were releasing for purchase to their followers.
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