CREATIVE DIRECTION, INTERACTION DESIGN & WEB DEVELOPMENT
Make Hers Mine is a startup concept two University of Pennsylvania students and myself developed throughout summer and fall of 2016 as a creative exercise. Our mission was to conceptualize from start to finish an online, university-based, clothing rental space, which university students could use to list, discover, and rent clothing within the comfort of their university circle.
This was a complex interface that involved multiple levels of user-to-user interaction. Goal was to design and implement an efficient solution at scale for a two-sided marketplace. There was also the challenge of integrating a payment gateway, which would coincide with a manually operated delivery system that would allow renters to customize their own delivery timeline and try on their rentals before completing the payment for the rental in full.
Tasked with developing a user-friendly interface for the online rental space, I led the interaction, web, and visual design for the project. I mapped out potential user flows for the entire site, designed each page from scratch, and then worked closely with a team of engineers to bring the site to life. I was in charge of wireframing, prototyping, and beta testing. As creative director of the project, I was also in charge of developing the brand identity for the company.
I worked in tandem with the engineers to develop the userflow given the software and hardware constraints. We focused on making it as easy as possible for users to find what they were looking for and simplifying the user-to-user interaction process as much as possible so that rental transactions could take place more rapidly.
In-house usability tests demonstrated website flow to be effective for user navigation and way-finding. The step-wise payment gateway, which allowed for a try-on period, also successfully alleviated consumer concerns about being charged for rentals that didn’t end up fitting, and the integrated dry-cleaning service option reduced consumer perceived risk about having other users damage their clothes. In a survey, which targeted university females along the east coast, 82% of participants indicated that they would be interested in using the Make Hers Mine service if it were to be made available to them.