MICHAEL KORS
ART DIRECTION, PRINT & WEB DESIGN


Overview
As a full-time summer intern for the creative department at Michael Kors in 2016, I helped develop design concepts for mailers, web, out of home (OOH), and print. I comped animated GIFs and other visual assets for the Michael Kors creative team, while assisting in establishing the art direction for the Holiday 2017 Campaign. I was also personally responsible for coming up with and executing the design concept for the cover of the Michael Kors Holiday 2017 Gift Guide – for which, I managed all inside content. (As shown below, the cover design wrapped around from the front of the guide to the back).In addition to my design work, I also did research, created mood boards, and helped prepare all comp materials for meetings with upper management.


Art Direction Concepts for Holiday 2017 Campaign

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Michael Kors Holiday 2017 Gift Guide

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Destination Kors Trend Report Web Page

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