ART DIRECTION, PRINT & WEB DESIGN
As a full-time summer intern for the creative department, I helped develop design concepts for mailers, web, out of home (OOH), and print. I also comped animated GIFs and other visual assets, while assisting in establishing the art direction for the Holiday 2017 Campaign. I was also personally responsible for developing and executing the design concept for the cover of the 2017 Holiday Gift Guide – for which, I managed all inside content. (As shown below, the cover design wrapped around from the front of the guide to the back). In addition to my design work, I also did research, created mood boards, and helped prepare all materials for meetings with upper management.