EMAIL DESIGN, INTERACTION DESIGN & WEB DEVELOPMENT
As a full-time summer intern for the Creative Department at MODCo Media, I developed a variety of marketing materials, such as web ads, brand books, and email blasts for clients from a variety of industries. I also mapped user flows, created wireframes, and constructed high quality mock ups of web layouts to present to clients.
Metro Light & Power
I developed a selection of potential website layouts for Metro Light & Power, providing variations for both desktop and mobile. Each design required thinking through the functionality of the the site - whether or not hover (mouse-over) text should appear over the images, how the drop-down from the navigation should look, what would be the most effective user flow, etc. Each design was created to scale and all elements were aligned down to the pixel.
Via Spiga & Bailey44
Personally in charge of managing the design needs of the fashion-oriented companies Via Spiga and Bailey44, I also designed email blasts for both companies on a weekly basis. Given the limited amount of e-commerce imagery provided by both companies for each design, this often required extending the padding on images, colorizing images, and thinking more creatively about the layout design for both desktop and mobile.